Dallas-based eBay Powerseller to Auction Her Forehead to Advertise During National Convention
Dallas eBay Powerseller, Stephanie Inge, is auctioning her forehead on eBay to the highest bidder to use as a human billboard for one week. Stephanie is trying to raise money to attend eBay's National Convention, eBay Live 2007 in Boston, Massachusetts. The high bidder will get to tatoo their company logo, company name or website across her forehead for 7 days in the form of a temporary tatoo.
Ms. Inge didn't think twice about launching the auction, even though her family and friends thinks she crazy and were totally against the whole idea. It will be very interesting to find out which company purchases the ad space, as eBay doesn't allow its' competitors to exhibit during their annual convention. This form of advertising has become extremely popular thanks to eBay and crazy auctions like this. Human billboards have become a very effective vehicle for branding products and company logos, as these auctions usually garner a lot of press coverage and wind up making the talk show circuit.
Stephanie says, "What better way to get your foot in the door, than right in the middle of my forehead." This unique marketing opportunity may be a great bargain, especially for those companies who can't get in the door of eBay Live 2007. eBay is still the major auction website and Meg Whitman plans to keep it that way as long as possible, in spite of the fact that Google is nipping at their heels.
It is refreshing to know that Guerilla Marketing is alive and well and up for auction on eBay! The auction is already attracting masses of interested advertisers and doesn't end until March 21st. This is one that we'll probably hear about on the radio and see on the morning talk shows, so stay tuned, or visit the auction yourself for details eBay Auction #110102227163
What do you think? Post your comment below.